Job Description
JOB DESCRIPTION
As a digital marketing assistant, you will assist Digital Marketing Team in their influencer marketing efforts.
This stint will help you experience the trending world of influencer marketing in a mass consumer brand.
You will get to work closely with the digital marketing manager for NIVEA India, agency stakeholders and understand the multiple caveats and tools used in influencer campaigning.
Job Requirements Hybrid. Work from corporate office 2-3 times a week in Mumbai.
Responsibilities: Building NIVEAs Influencer Army for 2023
- Scan competition and market to understand the influencer landscape of India
- Qualitative & Quantitative analysis of the influencers
- Create a set of rules and guidelines for influencer collaborations
- Work with tools and agencies to understand best fit for the brand in terms of qualitative and quantitative standards
- Create a system to filter and work with the influencers basis requirement for all future campaigns
- Build an influencer army for NIVEA across categories, regions, niches, and more
- Sign them on at best possible rates for the brand with agency
- Work on ideation and strategies for the influencer campaigns for 2023
Requirements and skills
- Strong desire to learn along with professional drive.
- Extremely social media savvy, loves influencers, content & more!
- Understands digital metrics & quantitative analysis
- Knows how to work on MS Excel. Has experience in building elaborate databases.
- Flexible with additional responsibilities that might come up in the same project.