Job Description
Roles and Responsibilities :
- Planning and monitoring the ongoing company presence on social media
- Collaborate with designers to improve user experience
- Acquire insight into online marketing trends and keep strategies up-to-date
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Launching optimized online advertisements to increase company/brand awareness
- The individual is expected to be well-versed in the concepts of digital marketing
- Provide creative ideas for content marketing and update website
- Tracking the effectiveness of various campaigns and course-correcting as required
- Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
Desired Candidate Profile
- Contribution to discussions with Business Development and Account teams over lead
- generation opportunities
- Should have basic knowledge of HTML, CSS, and Javascript
- Should be able to communicate with the Developers and the Product team
- Be actively involved in SEO efforts (On-page, Off-page, keyword Analysis, Technical
- Audit, content optimization)