Job Description
Manage presence in social networking sites Posting new content, answering comments, sharing material from important influencers, fans, and customers.
Brand advocacy – Find bloggers, forums, and influencers to work with. Build a brand ambassadors network where all the members feel that their relationship with your is something special.
Manage blogger and other influencer outreach program – work with influencers regularly. Create a schedule when you contact them and a list of items what you can do to make your partners happy. Read more about influencer marketing.
Engage in conversations and answer questions
Content Creation for Social Media
Seed content into social networks – put your content where it has a chance to spread. Don’t post it only on your social profiles. Your message will spread on other people’s properties.
Create and upload videos to Youtube, Facebook, and Instagram. Find your best performing content and create video versions of that.
Post and comments on relevant blogs
Create and maintain a social media editorial calendar and posting schedule
Social media monitoring
Develop benchmark metrics to measure the results of social media programs
Analyze and evaluate social media campaigns and strategies
Report on effectiveness of campaigns
Monitor trends in social media
Monitor the activities of main competitors in social media