Job Description
Key Responsibilities:
- Plan and drive the execution of the India Brand Marketing Activation calendar and drive local market initiatives where relevant
- Draft strong marketing briefs lead the process of agency briefings, creative development, event management and activation roll-out for all campaign business objectives.
- Implement integrated marketing plans and strategies in sync with business plans, annual marketing calendar, drive Brand campaigns and product launches along with all stakeholders.
- Drive a pan-India strategy with a focus on key strategic cities ensuring excellence in execution and delivery against Brand KPIs.
- Collaborate with Social and Sports Marketing team to develop India Social Influencer Marketing strategy from identification to talent activation, including budget allocation recommendations.
- Create and enhance cross department collaboration, Creative Media Agency relationships, and influencer relationships that drive them to deliver exceptional performance with a ROI-driven mindset.
- Ensure consistent and elevated brand positioning across all consumer touchpoints. Focus on delivering the global brand strategy in a locally relevant and meaningful way, enhancing adidas brand image, position and reputation amongst consumers, in accordance with brand guidelines, design formats and marketing principles.
- Provide input to Global Brand Management related to Market priorities where required to improve India Brand KPI performance.
- Ensure on time planning leadership alignment of brand product campaigns followed by on-time reporting aligned with internal processes and expectations.
- Provide a clear vision and direction to indirect teams with relevant objectives and KPIs.
- Provide a suitable performance framework for direct reports by setting performance targets and coaching for continuous improvement.
- Contribute to the planning of the India Omni-channel Marketing activation calendar
Others
- Follow all the set protocols for approvals, documentation and budgeting in accordance with audit guidelines.
- Identify brand-building areas, consumer touch-points; bring in industry best practices and innovations in-line with the objective of Brand.
- Drive checks, monitoring/tracking standards, media trends, up-to-date global guidelines and provide timely feedback with action plans for effective market planning.
- Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines and Return-On-Investment.
- Implement timely roll-out of tactical campaigns to enhance the consumer reach and engagement.
KPI s :
- Share of Voice in PR Social
- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
- Execution excellence in brand concepts/stories
- Innovative Noteworthy campaigns
- Market Direct Brand Contribution vs Plan
- MWB management Timelines Audit Protocols
Key Relationships:
- Sports Marketing Communities Team
- Regional / HUB- BU Head Activation Managers
Knowledge, Skills and Abilities :
- Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail)
- Ability to absorb global guidance, integrate local insights and curate local storytelling
- Leading and managing a diverse team (incl. remote management)
- Project management of integrated marketing campaigns
- Budget forecasting management
- Ability to collaborate internally and with external partners
- Demonstrated relationship management working with influencers, celebrities or Public Relations
- Good understanding of the creative thinking and development process. E ye for details tenacious about peeling the layers .
Others
- Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.
- Persuasive Impossible is Nothing attitude and a drive for continuous improvement.
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or a minimum of , ideally in Marketing/PR background
- Strong understanding of Microsoft office with a focus on Word, Excel and Powerpoint
- Candidates with a flair for creative development process, content creation, viral marketing will have an advantage .
- Perfect candidate will have interest in Sports (DNA), as a participant or be strongly influenced by sporting culture.