SOCIAL MEDIA MARKETING: A GUIDE TO CREATING A RESUME

To be hired in the competitive field of social media marketing, you need a CV that stands out from the crowd. In this piece, we’ll discuss what makes a CV great for social media marketing jobs and how to use it to be hired.

A well-written social media marketing resume is required immediately. To make your CV stand out and save time, think about adopting a template.

       CHOOSE THE RIGHT FORMAT

All resumes can be written in one of three standard formats: reverse chronological, functional, or a hybrid of the two. The reverse chronological order is optimal for a social media marketing CV. It lets you start with your most recent relevant experience and go backwards to emphasise your whole career.

Both applicant tracking systems (ATS) and human recruiters have little trouble reading reverse chronological resumes. This is crucial since the applicant tracking system (ATS) scan is often the deciding factor in whether or not your resume reaches the hands of the hiring manager, and even if it does, that person will probably spend no more than 7 seconds evaluating your resume.

       CREATE THE SUMMARY OR GOAL FOR YOUR SOCIAL MEDIA C.V.

Your name and contact information should lead off your social media résumé, followed by an engaging summary or objective. A resume summary is a great place to highlight your experience, skills, and accomplishments if you already have a job in the social media business. When describing your past successes to a potential employer, it is helpful to provide hard data, such as percentages and dollar amounts.

If you are a student, new grad, or professional in transitioning careers and do not have have expertise in social media marketing, it is recommended that you include a career objective statement on your resume. It is still possible to use measurable results to prove your worth to a prospective employer. Draw attention to the relevant expertise and talents you already have that can be used to your desired position.

Your resume aim is also a great place to highlight how your professional aspirations complement those of the organisation. If you want your resume to go through an applicant tracking system (ATS) scan and get in front of the hiring manager’s eyes, you should be sure to mention the organisation by name and use keywords from the job posting.

       Describe the specific social media marketing skills you’ve developed.

Since more than 80% of Americans already use at least one kind of social media, it’s not enough to simply have experience with the platform to land a job in social media marketing. That’s why it’s crucial to highlight your marketing experience or other applicable talents in your CV.

Perhaps you’ve only ever managed your own Instagram account, and that’s the extent of your social media expertise. Is there an increase in your following since last year? Include the audience growth rate. Have you collaborated with companies to create sponsored content or improved your use of hashtags? Your CV should showcase transferable abilities like these.

Search engine optimization (SEO), blogging, social media marketing, affiliate marketing, and so on all share some of the same knowledge and skillsets. Even if your only relevant experience is with an online publication like a blog or newsletter, you can still highlight your transferable abilities and achievements by highlighting things like how much you grew your audience and traffic.

       Incorporate both hard and soft social media skills

You can also include your social media marketing expertise in your resume’s abilities section. Don’t forget to mention both your “hard” skills (your technical abilities) and your “soft” skills (your interpersonal abilities or innate personality attributes).

Here are some examples of hard skills you may wish to highlight:

• • Hootsuite
  • Google Analytics
  • Copywriting
  • Buffer
  • BuzzSumo
  • Tailwind
  • Canva
  • URL shorteners
  • Photography/videography
  • Photo/video editing
  • Graphic design

And some soft skills:

• • Time management
  • Analysis
  • Research
  • Attention to detail
  • Communication skills (written, verbal, visual)
  • Trend awareness
  • Community building

Finally, you may wish to include a list of the social media platforms that you are fluent with, such as:

• • Instagram
  • YouTube
  • Facebook
  • Twitter
  • Pinterest
  • Snapchat
  • LinkedIn
  • Tiktok

SHOULD YOU ADD YOUR OWN PERSONAL LINKS TO SOCIAL MEDIA?

When applying for a social media marketing position, it may be OK to include personal social media links other than LinkedIn on your resume. You can also include links to other accounts you’ve worked on if you feel your personal profiles don’t do justice to your skills.