HOW TO GET THE MARKETING JOB YOU’VE ALWAYS WANTED

Among the group of professions that add value to businesses and are thus categorised as “advanced services,” marketing stands out as one of the most exciting and rapidly expanding areas. And because marketing is so important to a company’s success, skilled professionals who are up-to-date on industry developments and best practises will always be in demand. Finding your ideal marketing position, however, will involve some planning and preparation due to the high level of competition. Here are some suggestions to help you get hired.

• • Prepare a Competent CV

It’s not enough to throw together a list of your qualifications and experience and cross your fingers for a call or email response when crafting a resume. Every profession has its own standards for resume format and content, and marketing is no exception.

In addition, you should know that there are many ways to format your resume depending on the type of marketing specialty you intend to pursue. Experts in digital marketing, whether in social media or more broadly, might find useful templates and formats to follow.

• • Visit Markets and Other Meetings of Salespeople

This means more and more time on social media and other websites like Reddit and Facebook. The marketing and SEO groups on Facebook are where industry experts convene to discuss trends, issues, opportunities, and arguments about methodologies and best practises, making Facebook the more important of the two.

In the marketing industry, many people have landed jobs just by joining relevant Facebook groups and contributing insightful comments. People in charge of marketing departments frequently put out public appeals inviting interested candidates to contact them privately about available positions. Many of these jobs may be done from anywhere in the world, making them ideal for the nomadic lifestyle of a digital nomad.

• • Never Stop Learning

Marketers are in abundance, but they are working with outdated data and assumptions about what works, what Google and other search engines value, and where to put their time and money. One of the best things you can do for yourself if you want to land that dream job working on cool projects for great clients and acquiring a wealth of information along the way is to make sure you are current. This is especially true given the number of companies that are even further behind the curve and naively hire out-of-touch marketers all the time.

While formal education in marketing is an option, it’s important to remember that the best approach to keep up with developments in your field and capitalise on opportunities as they arise is to always be learning something new. As a marketer, you need to make reading a regular part of your routine. This requires you to invest time each day curating an information diet using tools like Feedly or another content aggregator to compile relevant articles from authoritative websites. Feedly is fantastic since it helps you quickly compile an extensive reading list by suggesting related articles based on your search terms.

• • Conclusion

It’s true that marketing is a highly competitive field with a high barrier to entry. Because marketing is a global business, you will be up against people from all over the world who are also looking for work and a chance to show off their talents. The marketing business is no exception; but, there are several things job-seekers may do to improve their prospects. If you keep the above advice in mind as you start your search, or even make adjustments, you’ll increase your chances of obtaining that ideal marketing position.