Sunrise Sports Sdn. Bhd. is one of the largest sporting goods distribution companies in the South East Asian region with its operational headquarters in Singapore and a network of offices, logistics centres and distribution agents in various parts of South East Asia and South Asia. The Company is the largest distribution of Badminton related in Asia representing Yonex, the most well known badminton brand in the world, with exclusive distribution rights for Singapore, Malaysia, Indonesia, Brunei, Hong Kong, Macau, India, Vietnam and Philippines