Senior Manager - PR, Communications & Branding
We have been retained by our client, a well - established, professionally managed NBFC (Non - Banking Finance Company), to identify a Senior Manager PR, Communications & Branding to be based at Mumbai.
JOB PURPOSE :
Ensure that a brand remains recognizable, up to date and exciting to customers.
Development and execution of marketing strategies for company s target market to meet organizational objectives and goals.
Develop & manage PR initiatives & campaigns for the company across platforms to raise brand awareness with stipulated budget and resources.
Develop, align & integrate Consumer PR strategy & plans to support overall brand objectives.
Plan ways to promote and change the public perception of the organization and create compelling customer value proposition to enhance the company s brand image.
Developing strategies and managing marketing campaigns across print, broadcast and online platforms to build the credibility of brand.
Implement direct marketing campaigns by analyzing industry trends, and competition & consumer insights for customer acquisition.
Develop campaign content strategies across all platforms including Facebook, Twitter, LinkedIn etc.
Conceptualize & Plan Promotional Events, Launch Activities, to facilitate Marketing & Activation.
Motivate and manage business partners, including advertising and research agencies to develop world - class campaigns to meet communication and business objectives.
Monitor and interpret market and research data.
Identify key platforms & media mix for brand communication.
Ensure marketing budgets achieve optimal returns.
Design and manage content for various collaterals and the website.
Responsible for all external communication including PR for the company.
Identifying PR objectives, providing direction to Agency and planning course of PR activities by effectively utilizing Agency resources and experience.
Drafting press releases, statements, briefs to initiate stories, responses to journalists queries and other inputs for the media. Also, support internal employee communication for business purposes.
Coordinating with officials / spokespersons with a view to getting timely access to information required by the media/ ensuring execution of planned activities.
Developing the approach for expanding the social media presence and acquiring new members, building the content strategy and analytics reports.
Running digital and social media campaigns.
Development of PR strategy and execution of plan; including traditional and social media.
Creation of a stakeholder map and implementing an engagement strategy to raise brand reputation.
Accountability for media and communications performance metrics in the market.
Help to communicate the brand campaign strategy and developing ongoing activations.
Support events in market and manage media at events.
Management of research and content development.
Manage the direct - to - consumer social media strategy efforts, including serving as liaison to outside vendors as needed.
Strategic planning, execution and sustainability of CSR programmes.
DESIRED SKILLS :
Understanding of public affairs
Develop and execute creative social media strategy.
Strong content development and management skills.
Thorough understanding of digital marketing channels, strategies, and metrics
Demonstrate success managing PR communications including outside agencies.
Excellent written and verbal communication skills.
Strong research and analytical skills.
Budget - management skills and proficiency.
Ability to think creatively and innovatively.
Analytical skills to forecast and identify trends and challenges.
CANDIDATE PROFILE :
Candidates should be MBA s from reputed B schools with 7 to 8 years experience in financial institutions/ Banks/ NBFC s or from an agency handling the function in the BFSI sector.
Function : Advertising/Public Relation/Events, CSR & Sustainability
Corporate Search and Placements Pvt Ltd. (CSPL), an Executive Search firm is a mature organization helping companies realize their full potential with the right professionals. Over the years with one vision in our mind and one mission in our heart, we have worked our way to reach a professional height where we enjoy the absolute trust of our clients.