Job Detail

Position-Manager-SEO--Digital-Marketing

Date Posted: November 23 2018
Salary: ₹3 Lakhs   -   ₹5 Lakhs
Kolkata

Job Description

Key Responsibilities
• Proficiency in managing PPC accounts on AdWords, Analytics, SEO & Webmaster Tool & XML Sitemaps and On Page & Off
Page Optimisation.
• Should be able to manage Search and Display campaigns
• Exposure to and hands on experience managing AdWords retargeting/re-marketing campaigns is a must
• Should be well versed in implementing ad-extensions like Call-Outs, Sitelinks, Structured Snippets, etc.
• Proficiency in running ads, maintaining landing pages.
• Managing and maintaining large keyword lists. Keyword research and contextual understanding of what works and what
doesn't.
• Maintenance and monitoring of keyword bids, daily and quality score and other important account metrics
• Provide creative copy suggestions and graphical ad templates for Search and Display campaigns
• Management of Display network placement lists on AdWords.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across the
Search & Display networks, and other facets of paid search in accordance with revenue goals
• Create new paid search campaigns, ad groups, & keywords and aid in the creation of new paid search marketing initiatives
as per websites assigned
• Generate Daily Report With Required Suggestions & Changes On Landing Pages.
• Keep pace with search engine and PPC industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
in accordance to internal revenue goals.
• Monitor and evaluate search results and search performance across the major search channels
• Communicate to team and management on project development, timelines, and results Traffic and Competitor Analysis
regularly & routinely to maintain an edge.
• Manage and promote campaigns on social media, identifying demography and TG.

Skills

  • Proficiency in managing PPC accounts on AdWords, Analytics, SEO & Webmaster Tool & XML Sitemaps and On Page & Off Page Optimisation

Industry

  • Educational/Training

Functional Area

  • Sales/Business Development

Job Detail

  • Job Id
    #14217585
  • Location
    Kolkata
  • Company
  • Type
    Private
  • Employment Status
    Permanent
  • Vacancies
    1
  • Career Level
    Experience
  • Experience
    3-5Years
  • Gender
    Any
  • Nationality
    -
  • Degree
    Any

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