Job Description

Responsibilities:

1. This individual would be the go-to guy for anything related to all marketing efforts, partnerships and any ATL/BTL activities that would be rolled out in the region

2. This individual would be the POC for the central marketing team and would be responsible for all regional campaigns that would be executed in the region (online/offline)

3. This person would be responsible to drive product adoption via various channels &

strategies in the region

4. Managing entire communications that go to the customer base in the region along with the

central marketing team

5. This person would be responsible for strong alliances & partnerships with key

players that would be beneficial to Zoomcar

6. Responsible for managing data analytics needed for the city head/regional head

for all growth purposes

7. The role will be highly creative in nature and will require unconventional approaches to building awareness and engaging the local community. Sometimes, a little wackiness can go a long way!!

Proficiency Expected:

1. Self Driven and motivated to work independently. One who is willing to take up more

responsibilities than those which are provided to him

2. Who can adapt to a fast-paced environment

3. Strong data analytical skills: Excel, SQL, Tableau etc

4. Good understanding of Excel, Word & PowerPoint

5. Excellent written & oral communication Skills

6. Someone who has worked on alliances & partnerships in a B2C company

7. Someone who has worked in a similar role in a B2C startup