Job Description
Designation: Sr. Digital Marketing Executive
No. of positions: 1
Experience: 3-5 years of experience
Education: Bachelors/undergraduate degree is mandatory. MBA/masters degree is preferred
Job Description:
Research and plan social calendars for the month relevant to the social platform
Drive reach and engagement by cross promotions
Analyze performance and suggest timely changes in post content, posting frequency, etc.
Look for opportunities to post content (in groups)/ answer queries
Evaluate new social platforms from application and feasibility POV and suggest launch strategy for the same
Research and share keywords WRT our brand, market and competitor analysis
Ensure listing of top keywords on Google homepage
Share metatags, descriptions etc. for new pages
Suggest new pages/ blog posts/ articles to be written WRT keyword analysis
Manage Google PPC ads
Manage Social Media (paid) ads
Manage thought leaderhship initiatives like podcast (publishing+promoting), webinar (administration+promoting)
Draw monthly reports on social presence
Draw monthly reports on website, blog health
Suggest corrective measures and enhancements
Skills we will be looking for:
- Google Adwords/Analytics
- Social media marketing
- Content marketing
- Website Management
- SEO
- SEM