SPAR KROGNOS is a specialized joint venture between SPAR Group, Inc. (a Nasdaq-listed company based in Tarrytown, New York) and KROGNOS Integrated Marketing Services Private Limited. SPAR KROGNOS provides leading edge retail activation services to marketers and retailers throughout India. Marketers are increasingly aware that mass media reaches only 58% of consumers. At the same time, marketers are seeking to go beyond the traditional distribution paradigm of merely ensuring availability to experiential marketing at the point of purchase. The retail medium however, is perceived to be highly complex and diverse, with lack of appropriate metrics to measure the efficacy of marketing spends. SPAR KROGNOS addresses precisely these concerns, by offering end-to-end retail merchandising solutions