Regional Marketing Head job in Bengaluru/ Bangalore by Eureka Forbes Ltd. for 8 - 12 Years Experience

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Location: Bangalore

Experience - 8 - 13 Years

Roles and Responsibilities :

Ensuring Point of Sale (POS) visibility by supporting zonal sales teams with collaterals and BTL deployments.
Collaboration with external vendors such as BTL agencies (printing and creative adaptation)
Direct interaction with top local accounts to ensure effective brand visibility
Conceptualizing the marketing strategy for the Zone along with the central marketing team and successful implementation of the same to service both near term and the long-term business needs of Company
Following the brand guidelines & regularly visit the merchants of his/her zone to monitor/implement the same.
Working closely with the Central marketing team for ATL (Above the Line) Activities
Participate in local B2B and B2C events for lead generation and enhancing brand visibility in focused clusters/cities/segments.
Launching & activating various new zones with marketing activities- Handle appropriate media selection
Monitor competitive activity and ensure appropriate response strategies are formulated and implemented
Accountable for ROI of all local marketing initiatives.

Job Type: Full Time
Industry: FMCG
Function : Online & Offline Marketing/MR/Media Planning
Specilizations: Product / Brand Management
Qulification: MBA/PGDM
Key Skills: Product Promotion Activation Regional Marketing Marketing Strategy Sales FMCD FMCG

Eureka Forbes Ltd.
Rs. 10 billion multi-product, multi-channel corporation - part of the Shapoorji Pallonji Group Over 9,000 employees Leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions Pioneers in Direct selling - Asia's Largest Direct Sales Organisation 7,000 strong Direct Sales Force touches 1.50 million Indian homes, adding 1,500 customers daily Customer family now numbers over 6 million - enduring relationships as 'Friends For Life' Operations in over 131 cities & 398 towns across India. Expanded channels that reach out to customers to include A 10,000 strong dealer sales network A 58 distributor strong Institutional Sales Network Security Systems Division - one of India's largest system integrators A customer finance scheme, Eurovalue, for customers to easily obtain the means to Live Healthier Lives A strong service network that backs up sales efforts 4500 company trained technicians who make 20,000 kitchen visits daily Supported by Call Centres, Customer Care Representatives & Mobile Service Vans Eureka Forbes - A Business Superbrand Aquaguard & Euroclean - Chosen Superbrands Ranked among India's Most Admired Consumer Durable Companies Best Employers (4 times in a row) Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia Awards A case study at the prestigious Harvard Business School Winner of awards on Customer Responsiveness Winner of Water Digest awards