Play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers' & dealers' expectations
Drive & facilitate smooth and effective implementation of brand plans
Prepare POSMs like posters, danglers, standees, banners, brochures etc. to strengthen brand communication
Develop and implement strategic, tactical creative plans to drive sales and ensure brand growth through various marketing and trade marketing plans, adding value to assigned brands
Review marketing plan and activities with Sales team to evaluate effectiveness and execution of brand targets (distribution and trade marketing activities) and implement methods that will result in greater or heightened efficiency
Ensure efficient management of A&P budget / funds by monitoring sales against expenditure by sector on a monthly basis
Assist, support and organize trade fairs, promotions, events and road shows
Develop new and consolidate existing relationship with business partners / suppliers and or trade partners
Assist in preparation and negotiation of proposal for contracts
Job Information
Job Type:
Full Time
Industry:FMCG
Function : Online & Offline Marketing/MR/Media Planning
The Purbasha Group has a legacy of over 40 years of manufacturing excellence in food products for large scale clients. We maintain the highest quality and consistency standards alongside necessary cost controls, and this has earned us the trust of prominent national and international brands operating in the FMCG foods space.
We take up projects at both the Greenfield and the Brownfield stage, from civil construction and production process setup to final packaging and timely delivery.