Job Description
Designation: Digital Marketing Manager
Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media
and/ or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that
engage, inform and motivate
Experience in optimising landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
Experience in setting up and optimizing Google Ad words campaigns. Working knowledge of HTML,
CSS, and JavaScript development and constraints
Strong analytical skills and data- driven thinking. Up- to- date with the latest trends and best practices
in online marketing and measurement.