Job Description
- Develop all creative assets for Biscuits portfolio (Both for TV and Digital medium)
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Brief development in line with brand / business objectives
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Deliver BIC (clutter breaking/ impactful and consumer centric) IMC activations as per calendar (Sustenance and new launches)
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Partner closely with Creative and Media agencies to brainstorm and extract best output as well as own and motivate the agency teams
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Implement learnings basis Media ROI learnings
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Partner with POB teams and influence Shopper and Consumer messaging at POB / POS
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Close engagement with strategic JBP media partners to have 1 st mover advantage on technology-creative interventions and platform specific asset development
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Be informed on IMC work across Cadbury brands in Globe and Top 10 brands in India to deliver path breaking IMC work in India
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Partner with Global teams on brand communication and thinking.
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Develop Case Studies for good work done and share with teams
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Interpersonal Agility is a must. Involvement and Engagement with ecosystem
Knowledge, Skills, Experience and Language Requirements
Knowledge: including education, qualifications and training
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Min. University degree; Marketing/Business Preferable -
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Masters in Business Administration Preferred
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Masters in Business Administration Computer literacy (Word, Excel, PowerPoint and Microsoft Project) r equired
Experience
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2+ years sales/ marketing experience - Required
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Minimum 5 years in FMCG and ideally 2/3 years assignment abroad Preferred
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Experience working across India
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3+ years team lead experience, experience working in cross-functional and cross-cultural teams
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Experience working with and successfully managing 3rd party agencies and strategic partners