Basik is a leading national brand in the insulated-ware and housewares space. The company is primarily engaged in designing, manufacturing and marketing of plastic and stainless-steel consumer products across segments like thermo-ware, vacuum-ware, kitchenware and housewares. Product sub-categories include casseroles, lunch packs, flasks, water bottles, water jugs, storage containers, amongst others. The company also provides customized product solutions for packaging and industrial applications, catering to industries like FMCG, Retail, Textiles, amongst others. Basik has a strong presence in General Trade through its nationwide network of 51 distributors and 5,000 dealers. Modern trade clientele include Future Group (Big Bazaar), D-Mart, Reliance Retail, Walmart, Metro Cash & Carry, Star Bazaar. The company also has a strong corporate client base that includes over 100 national and international corporate, MNCs, government bodies etc. There is also regular institutional and export business across Europe, Middle East and Africa.