RPSG FMCG Business has made strong initial inroads by creating a new segment of snacks in the Indian market, with its brand Too Yumm” In a short period the brand has established itself across India as a strong choice vis a vis of traditional fried. This was possible by bold investments in product design and go to market. The division also has forayed into traditional snacks and Ayurveda ( Dr Vaidya’s). The group is now in earnest to build the FMCG business in India through bold organic growth and acquisitions.
Guiltfree Industries Ltd (GIL) is part of the FMCG foray of RP-Sanjiv Goenka Group which will be involved in sale of Indian and western packaged snacks, cereals, juices and beverages to be sold through retail chains, neighbourhood stores, institutional sales, exports and online platforms. The products sold will be positioned such that they are perceived as healthy, with offerings that include low-calorie variants and guilt-free snacking. It launched the first two products under the brand ‘Too Yumm!!’ in April 2017, and since then has launched additional products. The sales ramp up so far has been in line/ slightly ahead of expectations within a short span. GIL has also recently started Potato Chips manufacturing. In future, the plan is to continue to launch more products, and introduce additional brands/ categories under the GIL umbrella. Chairman of RP-Sanjiv Goenka Group Mr Sanjiv Goenka’s vision is to take the FMCG business to 10000 Cr over the next few years.