Job Description
Designation Brand Strategist
Company Goldmine Advertising Limited
Loacation Vile Parle(E), Mumbai
Website https://www.goldmineltd.com, https://wemoveforward.in
Job Objective Create integrated and cost-effective brand strategies.
Activities & Responsibilities:
We are an independent full-service agency with a National footprint. In the process of
Strengthening our strategic team. Thrust across digital, design and experience driven services.
Essential Competencies :
• Significant experience in planning, mainline, digital strategy and brand thinking.
• Sound analytical thinking, Cultural insights, presentation and communication skills,
Conduct competitive research to identify our strengths and weaknesses
• Understanding of brand positioning, identity and language along with its application across
media functions
• Ability to convey interest and enthusiasm during presentations and client meetings
• Briefing and collaborating with creative team
• Understanding of brand positioning, identity and language along with it's application across
media functions Key Responsibilities:
• Working with team to research and gather data to develop well- informed insights and
Digital strategic plans for campaigns and new pitches, drive highly effective digital
campaigns
• Use our proprietary digital listening tool to gather insights and recommend way forward to
transform brands into an experience age, evaluate and implement improvements on digital
Strategy.
• Formulate creative briefs and work with creative teams to guide them on communication
direction as per defined strategic platform. Additional Competencies:
Experience in helping design branded experiences, Thorough understanding of digital touch points
Insightful and perceptive, Possess broad knowledge of best digital practices
Work experience as a Brand Strategist
Experience developing marketing strategies based on market segmentation
Candidate Profile Requirement for this role:
Education Graduate from any stream
Experience 8+ years
Technical/
Functional Skills Effective communication (spoken and written), Multi-tasking,Behavioural
Competencies Excellent presentation skills , Strategic thinker, Analytical and problem-
solving mindsetDetails & specifications of this job may change or get modified depending on the changing work scenario and the
then job requirements