Job Description
If you love our brands and products and understand the mission of bringing joy and indulgence to our consumers, this role can interest you! As an Manager Consumer Market Insight, you will help lead and drive the company s business by managing innovation, business intelligence and consumer insights.
Main Responsibilities:
- Be the voice of the consumer within the organization continuously driving consumer and customer understanding
- Lead end to end research funnel for Kinder Brand. This includes partnering new innovations and succeeding with the current portfolio
- Partner Strategic Initiatives on the Kinder Brand (Kinder Joy, Kinder Creamy)
- Continuously provide a solid understanding of structural category drivers, drainers, triggers and barriers to help build a strong business
- Deliver macro economy, market, channel, consumer trends nurture business intelligence
- Pro-actively nurture the key stakeholders with engaging storylines and implications
- Embed Ferrero CSU quality standards, stretch communities social listening to gain insights faster, stronger
- Understand consumer and shopper tensions, hopes, fears, beliefs, truths, and implications on Ferrero brands
- Co build brand positioning and help bring them to life together with marketing teams
- Drive consumer centricity in innovation. Understand consumer food trends, unmet needs, sources of business, and implications on innovation
- Fully automate and digitalize business dashboards, accelerating the pace of delivery, leaving time for added value
Who we are looking for:
- Approximately 8- 10 years of experience in a major FMCG company in the insights function or in a reputed research agency
- Should be familiar on consumer and shopper key research methodologies especially Nielsen and Brand Tracking
- Qualifications Bachelor s degree from a reputable university; MBA in Marketing/Research
- Strong managerial, leadership and people management skills
- Insightful, impactful and inquisitive
- Good at integrating multiple sources and telling a story
- Strong business sense, strategic and foresight thinking (limited to not only data or database expert and method oriented).
- Game changer , Team Player
- Sound attention for details without losing focus on big picture
- Resilient, self-motivated and passionate
- Takes initiative with a can do attitude. Able to pull and to push.
- Possession of highest personal integrity and standards.
- Strong communication, presentation and strategic influencing skill
- Strong interpersonal skills
- Have a track record of working effectively in cross-functional teams and in matrix organizations