Entertainment Network India Limited (ENIL), popularly known as Mirchi, owns 73 frequencies and is advertising partner for another 3, across 63 cities, making it Indias largest private FM radio broadcaster. Launched in 2001, Mirchi now operates across the country with 2 distinct brands- Mirchi & Mirchi Love (advertising partner of TV today network). With the highest listenership across the country and a track record of developing innovative content, Mirchi has been expanding and retaining its audiences and advertisers through the years.