Job Description
Roles and Responsibilities
As Assistant Brand Manager of Emami Ltd, the incumbent:
- Assists in developing and executes the marketing & branding strategy to improve market share and reach.
- Assists in preparing and executing Brand advertising concept, packaging, and promotion.
- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
- Co-ordinating with key media providers for the Brand
- Implementation of the strategies to achieve the brand objectives.
- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
- Coordinates with R&D for product conceptualisation, positioning, new product development etc.
- Assists in developing and executing plans for brand extension.
- Keeps track of all brand related expenditures vis--vis budgets.
- Coordinates with internal & external media agencies for implementation of the Brands strategy.
- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
- Implements & tracks attractive sales promotional drives across various levels of trade & consumer franchise.
- Undertakes all market research for obtaining feedback on various aspects of the brand
- Tracks performance of brand based on specified criteria.
- Negotiation with vendors for printing of POS materials and for the BTL activities
Desired Candidate Profile
Candidate must have exposure to personal care brand management