Job Description
Experience required: 4 to 5 years in digital marking
Job Responsibilities:
- Digital marking activity for institution / industrial product
- Direct and execute all aspects of paid marketing efforts including implementation, monitoring, optimization, analysis and reporting.
- Manage all promotional activities for the institution, CWS and channel
- Work in close coordination with creative agency, digital agency, PR agency, media companies and agencies etc
- Monitor marketing expenditure by comparing actual vs budgeted
- Work in close coordination with the sales & service team
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Drive traffic to company pages
- Innovate and present new marketing platforms and strategies
- Use Google Analytics, Google, and other relevant sites
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Desired Candidate Profile:
- Proven success in generating leads for institutional and industrial businesses
- Sharp Analytical Skills and problem-solving ability, eye for detail. Excel skills familiarity with pivot tables and Vlookup function is a huge bonus, and PowerPoint is beneficial
- Understanding of digital paid media strategies (PPC, Social, Display) and top/mid/bottom-funnel strategiesRoles and Responsibilities
Desired Candidate Profile
Perks and Benefits