Xiaomi is a young startup that started in 2010. Xiaomi is today the world's 3rd largest smartphone brand and the world’s largest IoT platform. Xiaomi’s philosophy is “Innovation for everyone” and we provide products with (a) best specs and innovation (b) the highest quality and (c) honest pricing to all our users. We now offer a variety of products and services such as smartphones, smart TVs, smart Air Purifiers, Smart Routers, smart security cameras, fitness bands, power banks, and many more.
Xiaomi launched its India business 4 years ago and in a short period; we have become the most loved technology brand in the country. Today Xiaomi India is the No. 1 brand across multiple categories, as per the latest IDC reports:
(a) No. 1 smartphone brand
(b) No. 1 smart TV brand
(c) No. 1 fitness wearable brand in India
Xiaomi India started its offline journey two years ago; in mid-2017. Today we are present in hundreds of cities and towns through our various stores: Mi Home, Mi Studio, Mi Store, and Mi Preferred Partners. We have seen exponential growth in our offline sales over the last 2 years: from less than 1% market share in early 2017, to currently 20%+ market share within the offline segment.