Job Description
Roles and Responsibilities
- He shall lead and coordinate all brand-related activities (in-house or outdoor) and will handle a team of brand.
- He will guide the team to deal with creative, advertising, media, BTL, agencies for all back - hand jobs for the brands to support the sales team.
- Prepare marketing calendar for advertising, PR, ATL / BTL / OOH, digital marketing, Sales support, market research etc.
- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company brand.
- He will be responsible for all operational work which is related to product, brand, packaging, advertising, media, & promotional activities.
- He will make monthly reports, gathering competitive data to strategies marketing activities.
- He will identify branding, advertising & promotional opportunities that will take the brands ahead from time to time.
- He should be well versed with all major branding related tools like newspapers, magazines, and hoardings/ATL/BTL activities, etc.
- He will ensure timely delivery and usage of all promotional material and give feedback.
- He will also guide track of timely utilization of POP and POS in the market place through brand managers.
- He will look after the entire merchandising activities and check whether it is being implemented in the market properly or else
Desired Candidate Profile
- Responsible for effective coordination of strategy, campaign, schemes, promotions finalized for the brands.
- Able to monitor & analyze the sales data on a weekly/monthly basis.
- Any other assignment given by management from time to time. As per the company's requirement.
- Driving brand visibility through market activation.
- Finalizing the brand promotion techniques for different products to upgrade their sales.
- Ensure efficient and judicious use of direct market expenses for preparing new market schemes.
- Formulate market schemes at unit level.
- Create ROI driven and measurable marketing programs for high impact for the exponential growth of Sales and company bran
Perks and Benefits
As per Company norms