Job Description
Purpose of the Job
The Area Manager, will be responsible for leading a retail team who can ensure the store is focused on achieving sales goals, customer service and the shopping experience, and developing internal talent and to create, recommend, and implement ideas to help BIBA store reach all goals and objectives. This role works closely with distributors and Marketing team and to ensure enhancement of brand image.
Key Result Areas for the Incumbent
- Process Responsibilities
- Drives sales activities and implements ways to improve volume and profit; tracks sales and productivity
- Ensuring effective Inventory management for the concept in the territory ( order management, stock consolidation, movement and transfer, optimum stock utilization, stock return and shrinkage)
- Review and analyze, articulate, and solve complex problems related to stock and sales and concepts to make effective business decisions
- Review and effectively deal with fast / slow lines, new ranges and end of ranges and implement necessary action
- Ensure pricing of merchandise as per prescribed matrix
- Ensuring monthly feedback Concept on sales, stock positions and product feedback to be shared
- Strategize and seek opportunity for concept expansion in the territory
- Ensuring completion of new projects in a timely manner
- Identify locations for stores as per required process and quality and Understand Territory dynamics (demographics, consumer behaviour, market understanding etc)
- Ensuring VM Implementation, SOP adherence, Stock Transfer, Petty cash approvals, Repairs & maintenances
- People Management Responsibilities
- Maintain regular connect with staff (Housing & Transport) and ensure welfare activities are planned
- Hand holding new joinees and basic induction formalities timely manner
- Train and monitor store manager to ensure grievances are resolved in a timely manner
- Manage the Store Managers their performance, Training, development interventions and growth
- Manage and provide direction to the team. Set team goals and regularly measure team performance.
- Hiring, Training and Evaluation of Staff
- Manage Employees Incentives and Attendance approvals