Job Description
At the core, Brand Manager s role at Rebel Foods is to identify consumer needs/pain points across food missions, design products/brands to cater to those needs and work with cross-functional teams to launch the products/brands and deliver on key customer/business metrics.
Unlike any other brand job opening, stating that one must be a creative thinker with strong analytical ability, data-driven thinking, deep know-how of branding strategies, knowledge of digital world blah blah is something we would refrain from, after all its given, else you wouldn t be able to make sense out of whatever we have belabored till now.
One key skill that we would expect our Brand CEOs to possess and master is the art of storytelling. We think and have also experienced and now firmly believe that the only way to breathe life into a brand is by good Storytelling. This is the elixir that will make our brands outlive us. After all, consumers experience a product, cherish an offering but would always remember a story!
Key Expectations:
Customer obsession - immersing oneself in their needs, converting their views into insights and insights into business plan/ actionables
Self-starter and hustling attitude: Ability to move the entire organization constructively in order to make things happen