Brand Manager - FMCG job in Kolkata by Arise Overseas for 2 - 5 Years Experience

Brand Manager - FMCG

Arise Overseas

2 Years - 5 Years
As per industry standard
Kolkata

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Posted: 20/12/2022

Job Description

- Identify the Brand positioning of various Brands (under purview) and develop the positioning strategy for each Brand

- Prepare annual plans and budget planning activities for all brands under purview

- Assist the Head Marketing in preparing the annual marketing budget in line with the overall business objectives

- Approve the media promotion strategy for promotion of Brands by recommending an optimum mix of media channels and media buying

- Develop market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Head Marketing

- Scan the business environment to explore options for revenue generation from new and existing customers

- Assume responsibility of developing all brand extension strategies, along with the Head Marketing

- Develop and implement processes to capture market information and changing customer preferences; analyze them, - highlight key trends and their impact on own Brand(s)

- Ensure that each brand identity and brand equity developed is in alignment with the overall corporate brand

- Monitor brand-wise budget vis- vis actual expenditure

- Monitor coordination between advertising & branding agencies and the brand teams

- Monitor and evaluate the performance of own Brands against benchmarked targets

- Ensure a high level of Brand recall in each product segment

- Approve Content development and creative planning ensuring that the advertising plans are in line with the overall Marketing strategy

- Establish and deploy Service Level Agreements with various vendors and service providers

Candidates :

- 3-10 years of total experience with prior experience of independently handling brands in FMCG product category

- Demonstrated growth in market share, brand health etc. in previous roles handled

- Handled media buying and design and implemented ATL/BTL activities in the previous roles

- Should have successfully implemented multiple marketing campaigns including at least one brand repositioning initiative in his / her career

- Experience / involvement in NPD and consequent brand interventions; Successfully executed at least one new product launch

Job Information

Job Type: Full Time
Industry: FMCG
Function : Top Management
Role: Head/Mgr/GM-Media Buying, Head/Mgr/GM-Media Planning, Head/VP/GM-Business Alliances, Head/VP/GM/National Manager-Sales
Key Skills: Brand Manager FMCG Marketing strategy ATL Marketing Brand Management Media Buying Consumer Sales Brand Positioning Marketing BTL Marketing

About Company

Arise Overseas
We are one of the leading immigration company which represents effectiveness, quality and efficiency in its immigration services. Our team consists of experienced and knowledgable officers who provide personalised attention to all clients to ensure a successful outcome of their relocation requirements. The professional and friendlier approach of our team gives you the warmth of inclusiveness of all aspects of your application, thus ensuring the right process and approach is followed the pathway, with the client association and integrity at its best! Our experts carefully evaluate the profiles of people who wish to move to another country to obtain a Permanent Residence and also offer personalized solutions and options as per the profile.

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Brand Manager - FMCG Arise Overseas